Creative Director DIGITAL•UX•BRAND Copywriter



Hi, I'm Ian.

I'm an inquisitive, intuitive and experienced creative leader that lives for concepting, pitching, writing, inspiring and executing.

If you aren't starting conversations, you're just making noise.

I don't do it all

But what I do, I love.

Clients

I've had the honor of working with some of the best.

Charter Communications Union Bank Disney Hotwire Amazon Plantronics Red Hat SiriusXM Facebook Snapfish Proactiv Genworth Gerberlife Taproot Foundation 826LA AOL Walmart Mog blinkx NestWise

Portfolio

A selection of past projects.

A bit more about me

AKA my resume.

Experience

  • Currently a full-time contract writer helping the Uber CRM team with promotional campaigns, new program launches and brand-related refreshes. Ask me about my un-brie-lievably pun-filled cheeseburger email for Uber Eats.
  • Prior to Uber, I've been traveling the world since November 2017 seeking out creative inspiration, unique experiences and questionable street food. Along the way I've been freelancing as a copywriter and concert photographer for agencies, brands and publications.



  • Informed target audiences through brand, sponsorship, experiential and traditional creative initiatives
  • Acquired new customers through smart, insight-driven digital, social, search, web, mobile, direct and print marketing
  • Retained customers by improving digital experiences, applications and touchpoints
  • Inspired internal creative team and external partners to produce world-class work through guidance, inspiration and, whenever necessary, an extra pair of hands to get things done
  • Expanded my team's capabilities with learning opportunities and challenging, new projects
  • Extinguished fires, herded cats, juggled deadlines and celebrated successes



  • Concepted, wrote and led interactive, brand, social, print and broadcast projects to inform, influence, acquire, convert, retain, up-sell and win-back
  • Nurtured and grew key client relationships as well as led new business pitches
  • Managed and inspired a team of full-time and freelance writers, art directors and designers
  • Extensive experience with websites, landing pages, mobile optimization, e-commerce, UX, responsive email, display, direct mail and print
  • Track record of winning pitches, growing business and increasing billings
  • Joined as employee #5; helped grow the agency to 50+ employees by doing whatever it takes, from account managing and email coding to toner changing and coffee making
  • Started an agency Wine Night, raised money for annual SFFD Toy Drives, led agency rebranding efforts and championed pro-bono projects for Taproot Foundation
  • Previously Associate Creative Director, Copywriter



  • Principal online copywriter for DisneyStore.com, DisneyDeals.com and DisneyOutlet.com
  • Concepted, wrote and edited marketing emails, CRM emails, landing pages, UX, display ads, affiliate ads, newsletters, direct mail, product descriptions and editorial content
  • Member of a cross-functional team that improved user experience, optimized the order flow and created a customer loyalty program
  • Previously Intern



  • Hospitality House: Pro-bono website (Taproot Foundation volunteer)
  • Parents for Public Schools of San Francisco: Pro-bono website (Taproot Foundation volunteer)
  • Mission Neighborhood Health Center: Pro-bono annual report (Taproot Foundation volunteer)
  • San Francisco Wellness Initiative: Pro-bono brochure (Taproot Foundation volunteer)
  • 826LA: Pro-bono writer and editor for grant requests and student-written publications
  • Other pro-bono: Habitat for Humanity, YMCA, HandUp.us, Primrose Living Fund, Northstone Organics
  • Safeway: Naming for the Snack Artist line of products
  • BusinessWeek: Targeted direct mail campaign
  • LA CityBeat Magazine: Cover story on absinthe




Education

University of Southern California; BA, Print Journalism; Cum Laude

Awards

IAC Advertising; CTAM Mark Award x 2; Silver Pentaward; Communication Arts

Skills

Office; AP style; Photography, Basecamp; Some Photoshop and HTML

Likes

Technology; Android; Travel; Music; Concerts; Sushi; Photography; Wine; Snowboarding

Dislikes

Egos; Excuses; Artichokes



Let's chat

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